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Privacy Policy

Effective Date: 10/07/2025
Last Updated: 10/07/2025

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Spark & Forge Marketing Ltd ("we", "us", or "our") respects your privacy and is committed to protecting the personal data of our clients, subscribers, and website visitors. This Privacy Policy outlines how we collect, use, store, and safeguard your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.

1. Who We Are

We are a digital marketing agency based in United Kingdom offering services in brand strategy, digital marketing, SEO, and web development.
Data Controller: Katie Crocker
Spark & Forge Marketing Ltd
Email: admin@sparkandforge.com
 

2. Personal Data We Collect

We may collect and process the following personal data:

  • Identity Data: Name, job title, company name

  • Contact Data: Email address, phone number, address

  • Technical Data: IP address, browser type, device information

  • Usage Data: Information about how you use our website and services

  • Marketing and Communications Data: Preferences for receiving communications from us

3. How We Collect Personal Data

We collect your data when:

  • You complete a form on our website

  • You contact us via email, phone, or social media

  • You subscribe to our newsletter or updates

  • You engage our services

  • You interact with our website (through cookies or analytics)

4. Legal Basis for Processing

Under GDPR, we must have a lawful basis for processing your data. These may include:

  • Consent – You have given clear permission (e.g., newsletter sign-up)

  • Contract – Processing is necessary to fulfil a contract with you

  • Legal Obligation – We must comply with the law

  • Legitimate Interests – For purposes such as business development, improving services, or preventing fraud, where your rights do not override these interests

5. How We Use Your Personal Data

We use your personal data to:

  • Provide and manage our marketing services

  • Respond to enquiries and provide support

  • Send you updates, news, and marketing via Transpond (with your consent)

  • Manage relationships using Capsule CRM

  • Improve our services and website

  • Meet legal and regulatory obligations

6. Data Sharing and Third Parties

We only share your data when necessary and with appropriate safeguards. Your data may be shared with:

  • Capsule CRM – for managing customer relationships

  • Transpond – for managing email communications

  • Professional service providers (e.g., accountants, IT support)

  • Legal authorities when required by law

We ensure that all third-party processors comply with GDPR and only process your data on our instructions.

7. International Transfers

Where your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions by the European Commission

  • Standard Contractual Clauses (SCCs)

  • Binding Corporate Rules

8. Data Retention

We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying legal or reporting requirements. After this period, your data will be securely deleted or anonymised.

9. Your Data Protection Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your data (the “right to be forgotten”)

  • Restrict processing under certain conditions

  • Object to processing for direct marketing or on grounds relating to your situation

  • Data portability, allowing you to move your data to another controller

  • Withdraw consent at any time, where processing is based on consent

  • Lodge a complaint with your local data protection authority

To exercise these rights, please contact us at [Insert Contact Email].

10. Cookies and Tracking

Our website uses cookies to enhance your experience. For details on the cookies we use and how you can control them, please see our [Cookie Policy].

You can manage cookie preferences through your browser settings or our website banner on your first visit.

11. Marketing Communications

With your consent, we may send you marketing communications via Transpond. You can unsubscribe at any time using the link in our emails or by contacting us directly.

12. Data Security

We implement appropriate technical and organisational measures to secure your data and protect it from unauthorised access, alteration, or disclosure. These include:

  • Encryption

  • Access controls

  • Secure data storage

  • Regular audits and reviews

13. Changes to This Policy

We may update this policy from time to time. All updates will be published on this page with an updated effective date. Continued use of our services indicates your acceptance of any updates.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:

Spark & Forge Marketing Ltd
Email: admin@sparkandforge.com
 

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